A tasty morsel about us

Welcome to our Gü time capsule. Our team of treat obsessives are constantly tasting and perfecting your favourite Gü indulgences. You may think we have the best job in the world. And you’d be right. 

Gü began tempting lucky Brits with the most delectable treats, including our legendary Chocolate Souffle that still sends taste buds spinning today.

Enter two deliciously decadent Gü Cheesecakes: our mouth-watering Lemon Cheesecake and indulgent Chocolate and Vanilla Cheesecake became instant icons.

The people of France wanted a spoonful of Gü, so we crossed the Channel to spread the decadent joy.

We perfected our Chocolate Melt in the Middle Gü, saving you from trying (failing) to impress with a homemade dessert.

Lime from Peru and Indonesian ginger sugar. Oh hello Key Lime Cheesecake, where have you been all my life?

Not content with only delighting our French fans in Europe, we let Germany in on the Gü action too. You’re welcome, Germany.

This is a big one: we launched iconic Gü Zillionaire Cheesecake. Why have three layers, when you can have five?

We reached over 100,000 treat-seekers on Facebook, inspiring upcyclers to share the inventive ways they reuse our Gü ramekins.

Two words that became a worldwide obsession: Salted Caramel. We paired it with our famous cheesecake, and the magic happened. 

We opened our production line in Bishop’s Stortford, with our perfectionist team making sure every Gü is deliciously decadent.

Our vegan and gluten-free fans went wild in the chilled aisles for our first Free From treats.

We whipped up lots of love for our new mousses, with Milk Chocolate Mousse with Ganache winning a Great Taste Award. 

How do you improve on perfection? By creating Gü Inspirations: even more decadent and delectable, including iconic Chocolate and Honeycomb.

We were on TV! We took the nation on a journey through each indulgent layer of our iconic Zillionaire Cheesecake - commanding attention across screens large, small and everything in between with There’s More to Gü.

We became a B-Corp! With a certification score of 89.4, we proudly joined fewer than 100 UK manufacturers leading the way in sustainability and social impact, all while staying true to our mission: creating the most indulgent treats for a happier world.

It's time for a glow up. A global one. From our packaging to our tone of voice, we're strutting into 2026 with a new look and feel. When you're done being good, be Gü.