Those two tiny dots over the ü emphasise the ‘oooooh-iness’ in our name, so it’s pronounced
‘G-oo’.
We create patisserie inspired indulgently layered desserts. Because when life is go go go, we know you deserve the goo-iest of treats there are.
Rich. Creamy. Pillowy soft. Salty-sweet.
Soft and sticky. Melty. Gooey-in-the-middle.
Golden. Rich. Chewy. Crunchy.
Scoopable. Layers upon layers of loveliness.
Delicious textures and flavours, all on one spoon, all at once. All served in your very own perfectly portioned glass ramekin. Gü is the best way to upgrade your Friday night. So when work’s done, get comfy, press play and Gü. (Although we do find it’s equally as delicious on any night of the week.)
Our products aren’t the only thing with layers. Our packaging has hidden depths too. 100% recyclable and reusable - you can find lots of ways to repurpose your ramekin here.
We make special treats for grown-ups. So, if like us you enjoy daily indulgence, then follow @Gudesserts on Instagram
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Our History
Gü History: Creating the Most Uplifting Treats Since 2003
Welcome to our Gü time capsule. Our team of treat obsessives are constantly tasting and perfecting your favourite Gü indulgences. You may think we have the best job in the world. And you’d be right.
Warning: our melt-in-the-mouth morsels of Gü history may cause serious sweet treat cravings.
Our History
2003
Gü began tempting lucky Brits with the most delectable treats, including our legendary Chocolate Souffle that still sends taste buds spinning today.
Our History
2005
Enter two deliciously decadent Gü Cheesecakes: our mouth-watering Lemon Cheesecake and indulgent Chocolate and Vanilla Cheesecake became instant icons.
Our History
2006
The people of France wanted a spoonful of Gü, so we crossed the Channel to spread the decadent joy.
Our History
2009
We perfected our Chocolate Melt in the Middle Gü, saving you from trying (failing) to impress with a homemade dessert.
Our History
2010
Lime from Peru and Indonesian ginger sugar. Oh hello Key Lime Cheesecake, where have you been all my life?
Our History
2011
Not content with only delighting our French fans in Europe, we let Germany in on the Gü action too. You’re welcome, Germany.
Our History
2013
This is a big one: we launched iconic Gü Zillionaire Cheesecake. Why have three layers, when you can have five?
Our History
2014
We reached over 100,000 treat-seekers on Facebook, inspiring upcyclers to share the inventive ways they reuse our Gü ramekins.
Our History
2015
Two words that became a worldwide obsession: Salted Caramel. We paired it with our famous cheesecake, and the magic happened.
Our History
2018
We opened our production line in Bishop’s Stortford, with our perfectionist team making sure every Gü is deliciously decadent.
Our History
2019
Our vegan and gluten-free fans went wild in the chilled aisles for our first Free From treats.
Our History
2020
We whipped up lots of love for our new mousses, with Milk Chocolate Mousse with Ganache winning a Great Taste Award.
Our History
2021
How do you improve on perfection? By creating Gü Inspirations: even more decadent and delectable, including iconic Chocolate and Honeycomb.
We don't like to brag, but...
We agree - it's a fab place to work!
Our Chocolate and Honeycomb won over the judges at Sainsbury's
Make sure you try our award winning Milk Chocolate Mousse!
MEDIA ENQUIRIES
We’re here to answer any Gü questions from the media, so don’t be shy! We love chatting melt-in-the-mouth chocolate, creamy cheesecake, scoopable salted caramel, zesty lemon, moreish mousse, gooey ganache, fluffy soufflé… you get the idea. Is your mouth watering yet?
...not the delicious ones we use in our recipes. These cookies give you the best online experience. Please let us know if you agree to these cookies. To find out more please see our privacy and cookies policy.
But, if you do love a cookie, can we suggest Gü Cookies & Cream? Chewy cookies. Dunked in cool cream. No glass required.